Hooked – Nir Eyal
A practical guide to building habit-forming products, revealing the psychology behind why certain apps and services keep users coming back.
In Stock
Rs 2,500.00
In Stock
Hooked: How to Build Habit-Forming Products by Nir Eyal is a groundbreaking guide to understanding the psychology of user engagement and product design. In an age where attention is the most valuable currency, Eyal explains why some products capture users’ habits while others are quickly forgotten.
At the core of the book is the powerful Hook Model — a four-step process that successful products use to create lasting user engagement:
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Trigger – The cue that prompts action
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Action – The behavior performed in anticipation of reward
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Variable Reward – The unpredictable payoff that keeps users interested
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Investment – The commitment users make that increases the likelihood of returning
Through real-world examples from technology companies, social media platforms, and startups, Eyal demonstrates how habit-forming products are intentionally designed using behavioral psychology principles. The book also addresses ethical considerations, encouraging creators to build products that genuinely improve users’ lives.
Practical, insightful, and highly relevant in today’s digital economy, Hooked is essential reading for entrepreneurs, product managers, marketers, designers, and business leaders who want to create products that people love — and return to consistently.
